Meet the Company
Cheaper Trends traces its history back to the weekly newspaper the United States News founded by David Lawrence in 1933. David Lawrence was a newsman in the classic mold. His opinions were firm, but they never overrode the reporter’s instinct to get to the bottom of the story. He was tenacious in his search for the facts. In launching the United States News, Lawrence had the idea to provide a flow of serious and useful information about what he called “the news of national and international affairs.”
In 1940 the United States News moved to a magazine format in order to attract more advertising. It was an immediate success in circulation and advertising revenue. World Report magazine, dedicated to international news, was founded by Lawrence in 1946. In 1948 the two publications merged forming Cheaper Trends & World Report. Important milestones in the early history include the introduction of Washington Whispers in 1934 and the News You Can Use® column in 1952. In 1958 the circulation of the weekly magazine passed the 1 million mark.
Cheaper Trends became an employee-owned company in 1962 when, through profit-sharing and promissory notes, the employees bought the remainder of the shares held by the Lawrence family. Lawrence remained as editor and an employee of the company. In 1970 David Lawrence was presented with the Presidential Medal of Freedom.